INSTINCTIVE. SENSUAL. BOUNDARY-BREAKING.
Oud Passionfruit does not begin with a formula, but with a feeling:
How can oud deep, dark, powerful agarwood, become sensual in a new way?
The answer lies in a most unexpected note: passionfruit.
An almost impossible pairing: Oud is not an easy ingredient. It is heavy, profound, sometimes overwhelming. Passionfruit, on the other hand, is bright, tangy, juicy, wild – an explosion of sensation. When these two meet, what happens is not confrontation, but a strange equilibrium: a fragrance that is both dark and luminous. Instinctive and erotic. It pulls you in, even as it pushes you away.
We chose the finest oud possible: the agarwood used in Oud Passionfruit is natural oud from Khánh Hòa – the very type sought after by international perfumers. It carries depth, sweetness, and a smoky resonance that cannot be imitated. We work directly with the oud harvesters, selecting each batch of wood, aging and extracting with rigor, to preserve oud’s true character: serene yet fierce.
Passionfruit here is not just a “fruit note.” Many mistake it for a playful, cheerful accord. Not here. We do not use it to soften oud. We let it act upon the oud. A deeply sensual interaction: sour at first, then slowly sweet, then warm like skin, leaving behind a singular aftertaste. It makes oud more “human,” more intimate – yet never stripping away its complexity.
Not for the ordinary, and impossible to forget. Oud Passionfruit is not a fragrance that pleases at first encounter. It forces you to pause, to ask: “What is this?” And in that very moment, the scent begins its work – weaving into memory, clinging to the skin, and resurging unexpectedly hours later. It is not sweet. It is not clean. It is alive – and it makes the one who wears it feel more alive, too.






















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